{"id":299,"date":"2023-01-19T10:47:32","date_gmt":"2023-01-19T08:47:32","guid":{"rendered":"https:\/\/www.lakreem.eu\/about-us\/"},"modified":"2026-11-07T16:09:56","modified_gmt":"2026-11-07T14:09:56","slug":"about-us","status":"publish","type":"page","link":"https:\/\/lakreem.eu\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\n

OUR STORY<\/h2>\n\n

We are Margit & Laivi\u2014the creators, producers, and trainers behind the LaKreem brand.<\/p>\n\n

Cosmetics are our great passion, our love, our lifestyle, and\u2014fortunately\u2014also our work. Our main daily work involves cosmetology and facial treatments, and our professional experience is as follows: Margit has been working in the field since 1995 (and also has a nursing degree), and Laivi since 1997. <\/p>\n\n

This is a job where boredom and routine never set in\u2014at least they haven’t for us\u2014because everyEveryone’s skin is different and requires a different approach and different recommendations. Cosmetic products are also constantly changing, with new ingredients and new possibilities emerging\u2026 <\/p>\n\n

As good friends, we are united by our shared interest in cosmetics, beauty, food, and health\u2014and above all, through a natural approach to these topics.<\/p>\n\n

There really are so many cosmetics and different product lines out there\u2014so why create our own? The main reason for us was that we couldn\u2019t find that one perfect line on the market that we could confidently recommend to our customers. It was more a matter of picking one product from one line, another from a different one, and so on. At some point, these stopgap solutions just weren\u2019t cutting it anymore, and so the plan was born: if we couldn\u2019t find what we were looking for on the market, we\u2019d have to make it ourselves\u2014especially since Margit has training as a natural cosmetics manufacturer and over 10 years of practical experience. Their combined, long-term experience as cosmetologists certainly gave them the courage to create their own the brand of your dreams.<\/p>\n\n

The name LaKreem was the first option that came to mind, and even though we considered other options just in case, LaKreem just stuck with us and felt like the right choice.<\/p>\n\n

January 11, 2022, is LaKreem\u2019s birthday!<\/strong><\/p>\n\n

LaKreem is more of a small niche brand that we run alongside our main jobs as cosmetologists, primarily to offer the best options to our clients. For us, the best cosmetic products are those that are pure and made with natural ingredients, that are effective and deliver the results our clients expect, and that also provide an emotional boost\u2014for example, through pleasant aromatherapy. <\/p>\n\n

The luxurious Miron glass packaging certainly adds value; it helps natural products stay fresh longer and also serves as a beautiful design element in the customer\u2019s home \u201cbeauty boudoir.\u201d These are exactly the kind of values we wanted in a cosmetics brand for ourselves and to recommend to our customers, and we\u2019re thrilled to now be able to offer just that. <\/p>\n\n

All products are handmade in the salon’s cream kitchen\/laboratory in very small batches.<\/strong><\/p>\n\n

The luxurious black packaging inspired us to create all of our collections in such a way that the \u201cstar ingredient\u201d is linked to the name \u201cMust.\u201d Our first collection was \u201cMust P\u00e4ssik,\u201d followed by \u201cMust S\u00f5star,\u201d \u201cMust M\u00fcnt,\u201d \u201cMust Kuusk\u201d\u2026 \u201cMust Have\u201d is more of a play on words, but it refers to staple products that everyone really should have. <\/p>\n\n

In fact, this \u201cblacklist\u201d offers plenty of material for creating different series, and we\u2019re excited to see where this journey takes us.<\/p>\n\n

As we developed consumer products for at-home skincare, we also felt a growing desire to use products based on the same values in our professional skincare treatments. There are very few truly pure, natural professional product lines, so the next logical step was to create Estonia\u2019s first natural professional product line in collaboration with researchers at Tallinn University. <\/p>\n\n

On October 4, 2024, LaKreem Professional was launched<\/strong>, designed for use by cosmetologists in their work. (These products are visible only to professionals, who can create an account on our website\u2019s homepage.) <\/p>\n\n

We use products from the LaKreem Professional line to perform daily facial treatments at our flagship salon\u2014 Salon Rosita<\/a>.<\/p>\n\n

We are also happy to collaborate\u2014become a reseller of our products, use our professional line in your work as a cosmetologist, or book us for your event!<\/p>\n\n

We feel immense gratitude and joy that our dream of having our own brand has come true, thanks to which we can recommend it for home care and work with products ourselves, knowing that every ingredient is truly known and familiar. That\u2019s how we achieve the best results\u2014the ones our customers expect! <\/p>\n\n

We also have our own vision and concept for how to establish a home skincare routine and which product sets to use! Of course, you\u2019ll get the best recommendations by coming to us for a consultation or a facial. We always value and prefer a personalized approach, whether one-on-one or in smaller, cozy group settings. <\/p>\n\n

And one more thing: the so-called \u201cBlack Cherry\u201d on the cake\u2014if a customer can\u2019t find a suitable product on their own, or if we see that such a product isn\u2019t in our selection, we\u2019ll create a personalized product tailored exactly to their needs! In our online store, you\u2019ll find this option under the Must Love series. \ud83d\udda4<\/p>\n\n

We are very grateful to all of our customers who trust us, use our products, come in for facials, share their feedback, and recommend us to others.<\/p>\n\n

We hope that when using our products, our customers will have nothing but positive experiences\u2014and that they\u2019ll have time to notice and enjoy it all!<\/p>\n\n

For our part, we promise that everything we offer is made using our best knowledge, the highest-quality ingredients, and a lot of love!<\/strong><\/p>\n\n

Laivi & Margit<\/p>\n\n

\"LaKreem<\/div>\n","protected":false},"excerpt":{"rendered":"

OUR STORY We are Margit & Laivi\u2014the creators, producers, and trainers behind the LaKreem brand. Cosmetics are our great passion, our love, our lifestyle, and\u2014fortunately\u2014also our work. Our main daily work involves cosmetology and facial treatments, and our professional experience is as follows: Margit has been working in the field since 1995 (and also has a nursing degree), and Laivi since 1997. This is a job where boredom and routine never set in\u2014at least they haven’t for us\u2014because everyEveryone’s skin is different and requires a different approach and different recommendations. Cosmetic products are also constantly changing, with new ingredients and new possibilities emerging\u2026 As good friends, we are united by our shared interest in…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-text.php","meta":{"footnotes":""},"class_list":["post-299","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/lakreem.eu\/en\/wp-json\/wp\/v2\/pages\/299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lakreem.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lakreem.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lakreem.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lakreem.eu\/en\/wp-json\/wp\/v2\/comments?post=299"}],"version-history":[{"count":4,"href":"https:\/\/lakreem.eu\/en\/wp-json\/wp\/v2\/pages\/299\/revisions"}],"predecessor-version":[{"id":1858,"href":"https:\/\/lakreem.eu\/en\/wp-json\/wp\/v2\/pages\/299\/revisions\/1858"}],"wp:attachment":[{"href":"https:\/\/lakreem.eu\/en\/wp-json\/wp\/v2\/media?parent=299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}