About us

OUR STORY

We are Margit & Laivi—the creators, producers, and trainers behind the LaKreem brand.

Cosmetics are our great passion, our love, our lifestyle, and—fortunately—also our work. Our main daily work involves cosmetology and facial treatments, and our professional experience is as follows: Margit has been working in the field since 1995 (and also has a nursing degree), and Laivi since 1997.

This is a job where boredom and routine never set in—at least they haven’t for us—because every
Everyone’s skin is different and requires a different approach and different recommendations. Cosmetic products are also constantly changing, with new ingredients and new possibilities emerging…

As good friends, we are united by our shared interest in cosmetics, beauty, food, and health—and above all, through a natural approach to these topics.

There really are so many cosmetics and different product lines out there—so why create our own? The main reason for us was that we couldn’t find that one perfect line on the market that we could confidently recommend to our customers. It was more a matter of picking one product from one line, another from a different one, and so on. At some point, these stopgap solutions just weren’t cutting it anymore, and so the plan was born: if we couldn’t find what we were looking for on the market, we’d have to make it ourselves—especially since Margit has training as a natural cosmetics manufacturer and over 10 years of practical experience. Their combined, long-term experience as cosmetologists certainly gave them the courage to create their own
the brand of your dreams.

The name LaKreem was the first option that came to mind, and even though we considered other options just in case, LaKreem just stuck with us and felt like the right choice.

January 11, 2022, is LaKreem’s birthday!

LaKreem is more of a small niche brand that we run alongside our main jobs as cosmetologists, primarily to offer the best options to our clients. For us, the best cosmetic products are those that are pure and made with natural ingredients, that are effective and deliver the results our clients expect, and that also provide an emotional boost—for example, through pleasant aromatherapy.

The luxurious Miron glass packaging certainly adds value; it helps natural products stay fresh longer and also serves as a beautiful design element in the customer’s home “beauty boudoir.” These are exactly the kind of values we wanted in a cosmetics brand for ourselves and to recommend to our customers, and we’re thrilled to now be able to offer just that.

All products are handmade in the salon’s cream kitchen/laboratory in very small batches.

The luxurious black packaging inspired us to create all of our collections in such a way that the “star ingredient” is linked to the name “Must.” Our first collection was “Must Pässik,” followed by “Must Sõstar,” “Must Münt,” “Must Kuusk”… “Must Have” is more of a play on words, but it refers to staple products that everyone really should have.

In fact, this “blacklist” offers plenty of material for creating different series, and we’re excited to see where this journey takes us.

As we developed consumer products for at-home skincare, we also felt a growing desire to use products based on the same values in our professional skincare treatments. There are very few truly pure, natural professional product lines, so the next logical step was to create Estonia’s first natural professional product line in collaboration with researchers at Tallinn University.

On October 4, 2024, LaKreem Professional was launched, designed for use by cosmetologists in their work. (These products are visible only to professionals, who can create an account on our website’s homepage.)

We use products from the LaKreem Professional line to perform daily facial treatments at our flagship salon— Salon Rosita.

We are also happy to collaborate—become a reseller of our products, use our professional line in your work as a cosmetologist, or book us for your event!

We feel immense gratitude and joy that our dream of having our own brand has come true, thanks to which we can recommend it for home care and work with products ourselves, knowing that every ingredient is truly known and familiar. That’s how we achieve the best results—the ones our customers expect!

We also have our own vision and concept for how to establish a home skincare routine and which product sets to use! Of course, you’ll get the best recommendations by coming to us for a consultation or a facial. We always value and prefer a personalized approach, whether one-on-one or in smaller, cozy group settings.

And one more thing: the so-called “Black Cherry” on the cake—if a customer can’t find a suitable product on their own, or if we see that such a product isn’t in our selection, we’ll create a personalized product tailored exactly to their needs! In our online store, you’ll find this option under the Must Love series. 🖤

We are very grateful to all of our customers who trust us, use our products, come in for facials, share their feedback, and recommend us to others.

We hope that when using our products, our customers will have nothing but positive experiences—and that they’ll have time to notice and enjoy it all!

For our part, we promise that everything we offer is made using our best knowledge, the highest-quality ingredients, and a lot of love!

Laivi & Margit